Information Technology bringing it to you hot at Dominos
Information Technology has reshaped how successful business
is done in America even our precious fast food Industry. In an Industry where profit
margins are slim and competition is fierce, service based industries must be innovative
and use technology to gain any competitive advantage that they can. I got the
idea to write this article the last time my wife ordered pizza. I personally
like Dominos when I want good takeout pizza for a low cost and convenience. I noticed the internet web page up that looked similar to
this it was the first time I had seen anything like this.
Another time I ordered pizza to pick up from dominos I went
in after work and when I went in to the Dominos to pick up I saw a ticket
machine printing away. It was nothing new for me to see orders being recorded
or entered into some sort of system at a fast food place but what struck me as
this machine was printing away is that it was just internet orders from peoples
home computers or smartphones. It was
completely automated and didn’t take any labor or man hours to take the order
or record the information aside from the pizza maker tearing off the order and
preparing the pizza. As each order from the internet or someone’s cell phone
came in it was routed to the nearest dominos location. I couldn’t help but
think as I was watching each of these orders come in it was like a cost savings
to the company as each order streamlined the process and automatically recorded
all data just as the customers put it in without error. This system could
provide senior leadership with tons of useful information from peak order
times, what promotions work best, where best to target advertising dollars or
any information leadership would like to extract with remarkable accuracy. Many
times in a lot of classes we talk about how things could possibly affect
business but I thought this was an interesting one that I could see in my life
with something as simple as a streamlined fast food order giving a pizza shop a
competitive edge.
Posted by: Jeremy Squires